Provided support to families regarding mental wellbeing, home schooling and possible financial aid

Families based on love and caring are able to help each other respect the rules which are designed to protect their health. The integrity and well-being of these communities guarantee that once the crisis is over, society and the economy can recover as rapidly as possible. The primary objective of the economy is none other than to ensure the welfare and proper functioning of families and thus society.

There is a significant gap in parenting support

When a woman is pregnant, or has a newborn, a toddler or a preschooler, the amount of information and advice on offer is completely overwhelming. You can’t avoid conversations around breastfeeding, starting solids, sleep training, choosing daycare, developmental milestones, toddler tantrums, starting school and more. 

How COVID-19 is changing families

The terrible human toll of COVID-19 notwithstanding, quarantine has been a very good thing for the kids media industry. Ratings are up, viewership is spiking, and co-viewing has never been stronger. Of course, this good news is offset by a decline in advertising revenues.