Chinese travellers went on three family trips in the past year on average. 69% of Chinese respondents have traveled with their core family in the past year, 9% with extended family and 30% with grandparents and/or grandchildren.
Chinese travellers prefer frequent yet short families trips
The family travel segment is growing rapidly and the needs of this group of travelers are unique and diverse.
Fuente: Sharon Kwok - Marketing, 24 August 2018.
Fuente: Sharon Kwok - Marketing, 24 August 2018.